Apple to make a cheaper 9.7-inch iPad, launch in Q2 2018?

Posted on Friday, December 01 2017 @ 12:59 CET by Thomas De Maesschalck
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Sources in the Taiwanese supply chain confided to DigiTimes that Apple is considering to launch a cheaper iPad in 2018. The device features a 9.7-inch screen and could be launched at a $259 price point. The site says this marks a shift from Apple, the company usually doesn't go after price-oriented customers. One of the goals here is to boost sales to keep tablet shipment volume above 10 million units per quarter.
With the tablet market already becoming mature, Apple has been seeing weakening sales for its iPad series, while Android-based tablet shipments have also been declining. Most second- and third-tier brand vendors had already stepped out of the market, while China-based white-box tablet players had also shifted their focuses to other product lines after Intel stopped providing subsidies for using its CPUs.
The launch of this device is anticipated in Q2 2018. A lower priced tablet from Apple could kick off new price competition in the tablet market, it will force first-tier players to rethink their price strategy.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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