Game developers to use AI to get you to pay more money?

Posted on Tuesday, January 16 2018 @ 14:15 CET by Thomas De Maesschalck
A leaked slide set details a cunning plan to squeeze more money out of gamers. It works by employing an artificial intelligence system to manipulate your gameplay in a way that maximizes profits for game publishers. The idea behind the system is to increase the revenue stream by combining out-of-game information and out-of-game AI generated activities with in-game premium activities. The AI agent analyzed you and your socioeconomic situation and can then continuously alter your individual gameplay experience to get you to pay as much as possible to get ahead in the game.
It proposes leveraging AI to gather and build a socio-economic profile of a player to implement the best revenue-generation strategy. It also proposes using an AI to consistently "alter" the player's gameplay, such that the player's actions don't have the desired result leading toward beating the game, but towards an "unfair" consequence that motivates more in-game spending.
TechPowerUp has more details and the relevant slides over here. There's no indication anyone is planning to adopt this in a large way, but it's a sign of things to come.

We all want better AI in games, but perhaps not this sort of AI?

AI model slide


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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