Late last week, there was a rumor about a new AREZ brand from ASUS. Basically, the gist is that due to NVIDIA's controversial GeForce Partner Program (GPP), ASUS can no longer use the ROG branding for new AMD-based video cards.
DigiTimes found further confirmation in Chinese-language press but says the new brand is called "Ares" with an "s" instead of a "z". According to Apple Daily, the ASUS Ares brand will be rolled out in mid-April.
In response to Nvidia's GeForce Partner Program (GPP), Asustek Computer has planned a new gaming brand series, Ares, to market its AMD-based gaming products, while its Republic of Gamers (ROG) will be dedicated to machines with Nvidia-based hardware, according to a Chinese-language Apple Daily report, which said the vendor will start implement the new brand plan in mid-April.
The paper claims MSI and Gigabyte are still on the fence about it.