Google looking to buy video game developers for its streaming service?

Posted on Friday, June 29 2018 @ 10:18 CEST by Thomas De Maesschalck
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As we've reported before, Google is working on a streaming service called Yeti. The search giant reportedly had a bunch of meetings with big game developers at the Game Developers Conference and the E3 show, to convince them to offer games on Yeti. Additionally, Kotaku heard Google is also planning to recruit game developer talent, or perhaps even perform a "major" acquisition:
We haven’t heard many specifics about Google’s video game plans, but what we have heard is that it’s a three-pronged approach: 1) Some sort of streaming platform, 2) some sort of hardware, and 3) an attempt to bring game developers under the Google umbrella, whether through aggressive recruiting or even major acquisitions. That’s the word from five people who have either been briefed on Google’s plans or heard about them secondhand.
The article explains Google definitely is pursing a lot of angles here. At the start of the year, the firm hired Phil Harrison, a veteran video game executive who spent a big chunk of his carrier as top manager of Microsoft's Xbox and Sony's Playstation division. Google is also hiring experienced game developers and marketers from firms like EA, Sony's PlayStation unit, and other top devs.

Game streaming isn't a new concept but so far it hasn't gained a lot of traction. Lots of companies are trying, but so far we haven't seen a killer app.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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