Find out about the highlights of the CE for this year.

Posted on Friday, Jul 27 2018 @ 11:13 CEST by Thomas De Maesschalck
Consumer Electronics Week 2018’s Basic Takeaways
The Consumer Electronics Week, or CE, took place in New York City, New York, recently. This yearly event has for its focal point consumer technology, and innovators, distributors, and retailers the world over came together in order to discuss the developments that the industry is undergoing and share their insights. These are some of the key takeaways from the presentations and exhibitions.

Enterprises Will Adopt New Tech Before Consumers Do
Necessity may well push commercial agents to embrace new technologies before these get taken on by individual consumers.

For example, an advisory group on autonomous vehicles foresaw that self-driving cars will need to prove their value to companies first. They unfortunately do not have the instant appeal of online pokies!

Digitalisation Will Drive the Chase After Increased Connectivity
In the Digital Age, even our license plates are due for an upgrade! For example, Reviver Auto is creating digital license plates that have been approved by the Department of Motor Vehicles, or DMV.

As well as facilitating personalisation, these plates have an automatic registration renewal process in place, and are able to broadcast alerts in the case of emergencies. The can also further the connection between users thanks to a telematic function, which means they will be used for digital permits, toll payments, and even vehicle tracking.

This digitalisation has succeeded in creating another source of interconnection: the tail of our cars.

The idea of an Augmented Reality, or AR, cloud is developing too, and once this has been established, the door will have opened for the kind of connection we can’t even properly comprehend yet. When we view something that is placed within a frame, like an image on a smartphone screen, we perceive it as something we’ve seen.

However, when we view something that has no frame, like we do when we’re wearing AR glasses, the images get processed as something we’ve done. An AR cloud could bring us that much closer to sharing actual experiences with one another.

Consumers Want Technology That Gives Them Control
Two standouts from the CE are centered on issues of control, which is a priority for consumers these days.

1. Owl Car Cameras
Owl Car Cameras are able to keep you constantly connected to your vehicle. You can view the inside or outside of your car thanks to an app at any time.

You will get notified of any unusual activity, which prevents and tracks theft, and a loop of recordings are kept in the case of an accident.

2. eBlocker
eBlockers defend you from digital threats, protecting you against phishing attacks and malware. It also allows you to set privacy features on particular Wi-Fi networks and thus control what information is being shared.

It also blocks attempts at data spying by listing the adverts and trackers it is preventing at any given web page that you may visit.

The device, shaped like a cube, also allows parental control to be taken that much further. This includes allowing access to only certain websites, blocking others completely, and limiting how long devices are able to access the internet on any given day.