Intel seen giving big discounts to fight AMD EPYC

Posted on Monday, September 17 2018 @ 11:51 CEST by Thomas De Maesschalck
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Serve the Home reports Intel's server division is feeling the heat from AMD's EPYC and is offering customers significant discounts to stick with Xeon. In recent years, Intel didn't really give large discounts, with the exception being the very large hyper-scalers or OEMs.

Now the discounting seems to be happening even for orders well below 1,000 processors. Interestingly, the site heard Intel is more willing to approve discounts if you also get an AMD EPYC system quote from your reseller. Intel's discounts reach well into the double-digit percentages, resulting in a more competitive price versus AMD's EPYC chips.
File this one under a “no duh” bit. One of the most common forms of dealing with a new market entrant is competing on price. What this also means is that if you are buying, even 50-100 servers for a virtualization cluster, you may also want to price out AMD EPYC servers. AMD EPYC has such aggressive pricing that Intel may decide to discount accordingly to get a deal even in the low hundreds of server ranges.

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