AMD opens its first Concept Store in the Philippines

Posted on Thursday, October 11 2018 @ 13:03 CEST by Thomas De Maesschalck

Do hardware makers need concept stores? AMD seems to think so as the firm just opened its first "Concept Store" in the Philippines. The store sells AMD processors, video cards, and pre-built laptops and desktops.

TechPowerUp speculates this may be an experiment by AMD Philippines to raise brand awareness. The store was reportedly opened in cooperation with one of the Philippines' largest computer retailers.

The store has just the AMD logo in its masthead, and no other retailer branding, leading us to believe this could be an experiment by AMD's local office for the country to dabble with direct retail in an emerging market with relatively low awareness of alternatives to larger competitors such as Intel and NVIDIA.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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