Former AMD marketing guru Darren McPhee joins Intel GPU team

Overclock3D discovered that Darren McPhee has joined Intel's discrete graphics team as Director of Product Marketing. McPhee joined ATI in 2003, which was subsequently acquired by AMD, and left the former in October 2015. Over at Intel, he will be working alongside other former AMD graphics employees like Raja Koduri and Chris Hook.

Among other things, McPhee was known for "The Fixer" marketing campaign:

In case you were not into PC building/gaming in 2013, here is a short glimpse of AMD's "The Fixer" marketing campaign, which roughly coincided with the release of Radeon's 5-game "Never Settle" game bundle for early GCN graphics products. Remember the HD 7970? Good times.