There's a lot of obfuscation going on, and in case of MSI the Godlike motherboard displays a "100" BCLK value in the BIOS while the actual value is 100.8. Similarly, the Auto setting on the ASUS Maximus XI Hero hides the BCLK field, but makes the CPU run at 100.5 instead of the default 100 value. Both companies do not make it 100% clear to users that the BCLK is being modified by default, making it hard to draw the line between a "feature" and "cheating". MSI for example admitted they overclock the BCLK to achieve a competitive advantage. For consumers, this complicates things as you often don't know if you're truly seeing an apples-to-apples comparison:
The biggest problem is that of consistency of review data. Even in Principled Technologies’ scrutinized report, the company used MSI motherboards that (we now know) run a 100.8 BCLK. This means the PT tests had the Intel CPUs pre-overclocked by minimally 40MHz in some tests, and more in tests that are heavily pegging 1-2 cores (nearing a 50MHz offset). Other reviewers using MSI boards can control for this and might have, but the fact remains that it’s consumers who will end up confused. Manufacturers are slipping in sneaky pre-overclocks that affect performance, and are doing it in ways that are unexpected even by seasoned reviewers. The end result is a muddied pool of information for consumers, and that’s not good.You can find the written version over here.