TechPowerUp warns there are issues with the installation of NVIDIA graphics drivers on systems with a fresh install of Windows 10. If there's a network connection during the installation of Windows 10 October 2018 Update, the operating system will automatically install the GeForce 398.36 DCH graphics driver, which uses the Windows UWP platform for driver control panels. This Universal Windows Driver promises simpler updates and maintainability, but users complain it's impossible to upgrade to a newer version:
Fixing the problem has proven difficult for some. However, a few methods are available which are reasonably straightforward. The first, and probably best, option is to avoid it altogether by disconnecting the PC from any network during OS install, thus blocking Windows from downloading the graphics driver via Windows Update, and manually installing the GeForce driver from USB media or driver disc, before networking is made available to Windows. Windows Update will not replace any existing driver with a DCH driver, so everything will be fine from here on- provided you are starting with a fresh install.
The site has more details and a workaround over here.