Facebook cut the pricing of the Oculus Rift VR headset to $349, a $50 drop versus the previous official price. UploadVR received word that the price cut will be applied in all countries where Facebook currently sells the headset. This isn't a sale but permanent new pricing, which makes the
Rift headset $150 cheaper than the HTC Vive.
This latest price cut isn’t live for most countries quite yet. Facebook told us the new pricing will roll out “over the next week or so”.
In November, TechCrunch reported that Facebook is planning a ‘Rift S’ hardware refresh for this year. If true, this week’s price cut could be the Rift’s final- a last breath of life in the market before being replaced later this year.