Google uses machine learning to block spam with 99.9 percent efficiency

Posted on Thursday, February 07 2019 @ 11:35 CET by Thomas De Maesschalck
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In a new blog article, Google reveals they're using TensorFlow-based machine learning to block spam on Gmail. The new technology is able to block over 99.9 percent of spam, resulting in a massive 100 million additional spam message that are blocked every day!
Where did we find these 100 million extra spam messages? We’re now blocking spam categories that used to be very hard to detect. Using TensorFlow has helped us block image-based messages, emails with hidden embedded content, and messages from newly created domains that try to hide a low volume of spammy messages within legitimate traffic.

Given we’re already blocking the majority of spammy emails in Gmail, blocking millions more with precision is a feat. TensorFlow helps us catch the spammers who slip through that less than 0.1 percent, without accidentally blocking messages that are important to users.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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