Industry sources told DigiTimes that NVIDIA is going to launch more low-end and mainstream video cards in the second quarter of this year. A renewed focus on cards with a high price-performance ratio may help the firm to fend off competition from AMD:
With the launch of the four products bearing high price-performance ratios, Nvidia is apparently seeking to refocus its graphics card business on the medium- and low-end market in the first half of 2019 to prevent its profits from falling further and drive AMD's share in the market down to under 25% or even 20%, industry sources commented.
The drastic shrinkage in demand for crypto mining graphic cards seen since the second quarter of 2018 prompted Nvidia to fast reduce its inventory in the following months, minimizing the impact on profitability.
The report says the GeForce GTX 1660 launches on March 15th, with a GeForce GTX 1650 set to follow on April 30th.