AMD X570 motherboards will not be positioned as a budget option

Speaking to Tom's Hardware, MSI CEO Charles Chiang and other sources at motherboard makers revealed that AMD's Zen 2-based Ryzen 3000 series will result in higher motherboard prices for consumers. Chiang said AMD will no longer be the "budget brand", instead the new X570 motherboards will be priced similarly as Intel's Z390 motherboards, if not higher.

Pricing decisions haven't been finalized yet, but Chiang warned that even low-end X570 motherboards could end up costing more than most current X470 based motherboards.

"Lots of people ask me, what do you think about today's AMD? I say today's AMD is completely different company compared to two, three, five years ago," Chiang said. "They have nice technology and they are there to put the higher spec with the reasonable pricing. But right now they say, "Hey Charles, lets push to marketing to the higher [end]. So let's sell higher-pricing motherboards, higher-spec motherboards, and let's see what will happen in the market. So I don't think that AMD is the company that wants to sell low cost here, low cost there."