DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!
   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
 
DarkVision Hardware - Daily tech news
August 25, 2019 
Main Menu
Home
Info
News archives
Articles
Howto
Reviews
 

Who's Online
There are currently 157 people online.

 

Latest Reviews
Ewin Racing Flash gaming chair
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
 

Follow us
RSS
 

AMD: We baited NVIDIA with fake Navi pricing

Posted on Monday, July 15 2019 @ 10:47:16 CEST by


AMD logo
Earlier this month, AMD surprised the tech community by lowering the price of its Radeon RX 5700 series before the cards shipped. According to AMD's Scott Herkelman, VP & GM of the Radeon Business unit, this move was premeditated. In a recent interview, Herkelman claims AMD "jebaited" NVIDIA by faking its original launch pricing:
“The prices that we originally put out,” says Herkelman, “we waited to see what they put out. And then we made the appropriate move not only to de-position their Super series, but also to log jam their 2060 and 2070 because we knew that they’re having slower success. And we wanted to do a double Jebait, which is not only block their super strategy, but also slow down their 2060 and 2070. Oh, that was the real Jebait. I can’t go into too much more about detail, but it’s been it’s been so much fun these last couple of weeks, just playing that out. It’s just fun finally to win.”




 



 

DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2019 DM Media Group bvba