Posted on Monday, July 15 2019 @ 10:47 CEST by Thomas De Maesschalck
Earlier this month, AMD surprised the tech community by lowering the price of its Radeon RX 5700 series before the cards shipped. According to AMD's Scott Herkelman, VP & GM of the Radeon Business unit, this move was premeditated. In a recent interview, Herkelman
claims AMD "jebaited" NVIDIA by faking its original launch pricing:
“The prices that we originally put out,” says Herkelman, “we waited to see what they put out. And then we made the appropriate move not only to de-position their Super series, but also to log jam their 2060 and 2070 because we knew that they’re having slower success. And we wanted to do a double Jebait, which is not only block their super strategy, but also slow down their 2060 and 2070. Oh, that was the real Jebait. I can’t go into too much more about detail, but it’s been it’s been so much fun these last couple of weeks, just playing that out. It’s just fun finally to win.”
