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AMD: We baited NVIDIA with fake Navi pricing

Posted on Monday, July 15 2019 @ 10:47:16 CEST by

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Earlier this month, AMD surprised the tech community by lowering the price of its Radeon RX 5700 series before the cards shipped. According to AMD's Scott Herkelman, VP & GM of the Radeon Business unit, this move was premeditated. In a recent interview, Herkelman claims AMD "jebaited" NVIDIA by faking its original launch pricing:
“The prices that we originally put out,” says Herkelman, “we waited to see what they put out. And then we made the appropriate move not only to de-position their Super series, but also to log jam their 2060 and 2070 because we knew that they’re having slower success. And we wanted to do a double Jebait, which is not only block their super strategy, but also slow down their 2060 and 2070. Oh, that was the real Jebait. I can’t go into too much more about detail, but it’s been it’s been so much fun these last couple of weeks, just playing that out. It’s just fun finally to win.”



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