No, Intel did not promise $200 discrete video cards

Posted on Saturday, Aug 03 2019 @ 15:25 CEST by Thomas De Maesschalck
Intel logo
Earlier this week, a Russian YouTube tech channel posted a video interview with Intel's Raja Koduri. In the interview, which got dubbed in Russian, Koduri talked about Intel's future discrete video cards. A poor YouTube auto-translation then resulted in news that Intel is planning to launch its first discrete video cards at a $200 price point, but Tom's Hardware did a little digging and found that is nothing more than a poor translation.

The site reached out to Intel and got to hear that Koduri's comments were indeed "misconstrued and/or lost in translation." Below is what Koduri actually said:
“Not everybody will buy a $500-$600 card, but there are enough people buying those too – so that’s a great market.

So the strategy we’re taking is we’re not really worried about the performance range, the cost range and all because eventually our architecture as I’ve publicly said, has to hit from mainstream, which starts even around $100, all the way to Data Center-class graphics with HBM memories and all, which will be expensive.

We have to hit everything; it’s just a matter of where do you start? The First one? The Second one? The Third one? And the strategy that we have within a period of roughly – let’s call it 2-3 years – to have the full stack." - Raja Koduri
The first new video cards from Intel are expected in 2020.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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