ATI improves image quality with Avivo

Posted on Tuesday, Sep 20 2005 @ 19:51 CEST by Thomas De Maesschalck
ATI today presented Avivo, a bundle of hardware and software technologies to refine video capture and playback, and greatly improve display quality. The company claims computers with Avivo provide much more accurate color reproduction than other PCs as they can display 64 times as many colors. Additionally, PC games should also look better with this technology.

All digital photo and video files are processed through a series of steps before being displayed on PC monitors. A flaw in any one of these steps will produce a less accurate video or image. ATI's Avivo refines all of the steps to ensure the best photo and video experience:
  • Using today's current computer architecture, Avivo delivers flawless video playback by supporting hardware MPEG-2 compression, hardware assisted decode of MPEG-2, H.264 and VC-1 video codecs, and advanced display upscaling
  • 64 times the number of colors currently available in current PCs for amazingly vibrant images that are more accurate with higher color fidelity with unprecedented 10-bit processing throughout Avivo's display engine
  • Extreme resolutions, such as 2560 by 1600 or higher, on the latest digital displays using dual-link DVI, as well as high color depth support over DVI
  • Industry-first advanced up or down resolution scaling for high quality viewing on any flat panel display using ATI's unique solutions never before implemented on the PC
  • Accurate video capture with features like 3D comb filtering (a feature previously limited to high-end televisions), front-end video scaling, and hardware MPEG video compression
  • True-to-life image reproduction for TV programs with hardware noise reduction and 12-bit analog-to-digital conversion for high-quality video capture
  • Universal connectivity to support standard TV, HDTV, video input and all PC displays via digital (DVI, HDMI) and analog (VGA, Component, S-Video, composite) ports
  • "ATI's Avivo will revolutionize the PC in the same way that high-definition revolutionized television," said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. "As the world's leading supplier of reception and display solutions for high end digital televisions, ATI is delivering the world's leading video and display technologies to the PC. ATI's Avivo benefits anyone who edits digital photos, enjoys a home theater PC, or plays PC games."

    Avivo will be an integral component in all of ATI's upcoming desktop, mobile, chipset, workstation, and software products. For more information about Avivo head over to ATI's site or check out these articles from AnandTech and Beyond3D.



    About the Author

    Thomas De Maesschalck

    Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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