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Intel's Napa to get a $300 million promotion budget

Posted on Thursday, September 22 2005 @ 23:25:08 CEST by

Intel's next mobile platform will get a huge promotion campaign. According to Taiwanese notebook industry sources the chip giant may spend $300 million to promote Napa, which will include the dual-core Yonah processor.
In March 2003 when Intel began the promotion of its Centrino mobile technology, the chip giant was estimated to have invested US$300 million in promoting the new chips, a ZDNet report cited sources as saying. The promotion helped sales of Centrino-based models to account for 75% of total notebook sales worldwide by the end of 2003, sources at Taiwan notebook makers noted.
Intel's Napa platform will be launched in the first quarter of 2006 and many notebook vendors will launch notebooks based on it in the first half of 2006.



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