There's some ruckus on the web as Microsoft decided that everyone who installs Office 365 Pro Plus, which is part of the Office 365 subscription for large businesses, needs to use Bing by default. The Register reports Microsoft shamelessly writes on its website that starting with version 2002 of Office 365 ProPlus, an extension will be installed that makes Bing the default search engine for Google's Chrome browser.
Microsoft says this is necessary to provide contextual and personalized search, and promises users that this will make you save time searching for the content you need every day:
The given reason for this aggressive approach is in order to support “Microsoft search in Bing”, which integrates search across internal files, SharePoint, OneDrive, Teams and Yammer with general internet search.
According to the docs, search results will be contextual and personalized, using “insights form the Microsoft Graph” to increase relevance. The Microsoft Graph is in effect all the business data in an Office 365 tenancy along with APIs for accessing and analysing it.
Version 2002 of Office 365 ProPlus is expected by mid-February. Microsoft also mentions that this "feature" will be rolled out for Firefox at a later date. As expected, most users are not satisfied by Microsoft's move and call it "unacceptable", a "horrible idea", and "browser hijacking."