Microsoft now advertising Edge to Firefox users in Windows 10 Start Menu

Posted on Monday, February 10 2020 @ 11:04 CET by Thomas De Maesschalck

Windows Latest reports Microsoft is now using ads in the Windows 10 Start Menu to urge Firefox users to try the new Chromium-based Edge browser. It's unknown whether Microsoft is testing this ad on a large scale.

Surprisingly, the ad is targeting Firefox users. If you have Firefox as your default browser, you might see the advertisement or suggestion in the Start menu. Depending on whether you’re actively using Firefox or other browsers, the recommendation may or may not show up.

“Still using Firefox? Microsoft Edge is here,” the ad label reads and it includes a link to download Chromium-based browser.

The Start Menu ads can be disabled by clicking "Turn off all suggestions" in the context menu.

W10 ads for Edge

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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