Overclock3D reports the cooler isn't finalized yet and that it's design is subject to change. EK plans to release several air coolers but it's unknown when they'll hit the market.
What we can see below is a design for an EK heatsink which has not been finalised at this time. Understandably, EK wants its first air coolers to meet the same quality standards as the company's other products; and doesn't want to reveal too much information about their upcoming products before they are ready to release.