Apple planning to buy Sonos?

Posted on Thursday, Jun 25 2020 @ 09:23 CEST by Thomas De Maesschalck
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Is Apple eyeing the "Apple of home audio"? TechRadar reports analysts from Citron Research believe the Cupertino-based tech giant may have Sonos on its radar. Sonos is one of the leading companies in the smart speaker market, a product segment that Apple has failed to break into with its Apple HomePod.
The idea of a Sonos smart speaker that sits seamlessly within Apple's ever-expanding ecosystem sounds pretty great, particularly as the two companies share a similar outlook when it comes to marketing its products.

Like Apple, Sonos has a strong ecosystem that makes buying multiple speakers a far more attractive prospect for consumers. That's thanks to slick multi-room pairing, Wi-Fi-based wireless connectivity, and a rigid design aesthetic that means all of its products look like they're meant to be used together. Sound familiar?
In related news, Sonos announced yesterday that it's laying off 12 percent of its global staff, closing six of its twelve global offices, and getting rid of its retail store in New York City. Sonos is restructuring due to "uncertainty and challenges stemming from the Covid-19 pandemic."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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