Posted on Thursday, July 09 2020 @ 13:16 CEST by Thomas De Maesschalck
The joint-venture is being dissolved, the Mobile Music headsets will become part of the Sennheiser Consumer business, while the enterprise and gaming headsets go to Demant. The latter has created a new brand called EPOS to sell the Sennheiser GSP headsets. These products will be co-branded as "EPOS | SENNHEISER".
EPOS, a newly formed company dedicated to the creation of high-end audio equipment for Gaming and Enterprise Solutions, proudly announces the official launch of their global gaming campaign.
Built on the principles of uncompromising audio engineering, contemporary aesthetics and superb build quality, the EPOS brand in the gaming segment exists to serve gamers who demand absolute excellence from their equipment to maximise their gaming experience. Crafted to last, and designed to excite, the EPOS range of headsets will become the definitive gaming audio solution for those who share the EPOS passion for performance.
Built upon Demant’s 115 years of experience in sound and innovation and building on the legacy of Sennheiser Communications A/S, EPOS will sell the Sennheiser Communications gaming portfolio as co-branded EPOS | SENNHEISER whilst also introducing an exceptional new portfolio of premium EPOS branded products. The first major EPOS-only branded gaming product launch is set for October 2020.
Founded on the belief in “The Power of Audio” to transport gamers to another dimension, EPOS understand that gaming – and superior gaming audio - provides an unparalleled balm to the brain. EPOS products deliver powerful, visceral experiences for unsurpassed amounts of in-game immersion and flow. Transporting gamers to a different reality, EPOS audio enhances every vital sound cue, delivering total clarity of communication for a spellbinding experience. Each product is created to take technology, design and performance to unprecedented levels.
The EPOS brand launch for the gaming segment is supported by an extensive global marketing campaign, rolling out through 2020. Based around the theme and promise of, “Out of this world gaming audio”, the campaign is headlined by a short format film by Academy Award-winning Danish director Anders Walter, along with behind the scenes interviews and footage, and is backed by significant display and performance media activity.
Esports sponsorships, social media activity, retail and point-of-sale programs will ramp up the huge activity drive throughout the year. Brand messaging will be amplified by extensive worldwide PR activity, showcasing how the EPOS brand’s passion for performance will deliver pioneering products, crafted with passion, to take the game experience to the next level.
Jeppe Dalberg-Larsen, President, EPOS, commented, “ With our ambition to make EPOS the industry leader within premium audio solutions in gaming, we aim to win the minds of all gamers who want to push their own limits – unleashing their potential – through the Power of Audio. We have seen a great opportunity to nurture this segment by establishing a dedicated global team of industry experts and will continue to innovate solutions for an immersive audio experience. With audio becoming a key agenda in the industry, we look forward to follow the global gaming landscape evolve even further the coming years.”
Maja Sand-Grimnitz, Head of Global Marketing, Gaming, commented, “At EPOS, we want to give the market a new perspective on how audio can enhance the gaming experience. As a new brand with a solid audio heritage and future, the campaign and promise ‘Out of this world gaming audio’ will resonate with gamers, who are truly looking for the best way to maximise their gaming experience. Premium audio can enhance that feeling and this message is at the heart of the campaign. We want to make EPOS the golden ticket to the best gaming experience and a happier you.”
