NVIDIA targeting a $2,000 price for the GeForce RTX 3090?

Will the new NVIDIA flagship cost a whopping $2,000? It's too early to know for sure but TechPowerUp cites a rumor that originated at the Asian ChipHell forum, which indicates the custom GeForce RTX 3090 video cards may cost close to $2,000;

According to the original information, posted on ChipHell as a screenshot, Colorful will be releasing two high-end versions of the RTX 3090 graphics card, in the form of the Vulcan (air-cooled) and Neptune (hybrid cooling) models. According to it, and when the text is parsed through a translator, the tentative pricing for NVIDIA's next-gen is slated at CNY 13,999 (online selling) for the Vulcan X OC, and CNY 12,999 (again online selling) for the Neptune. These translate to roughly $2,000 for the high-end Vulcan X OC and (strangely, for a hybrid, water-cooled version) $1875 for the Neptune. Another pricing of CNY 12,000 is mentioned for the Vulcan ($1,730), so that might actually be the real pricing (and makes more sense compared to the Neptune).

For comparison, the suggested pricing of the RTX 2080 Ti was $999 at launch for custom models and $1,199 for the NVIDIA Founders Editions. As always, take this rumor with a grain of salt. NVIDIA is expected to reveal its Ampere GPUs on September 1st.