Is Apple building a search engine?

Posted on Friday, August 28 2020 @ 20:07 CEST by Thomas De Maesschalck
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Coywolf speculates Apple may be working on its own search engine. At the moment, nothing is official yet, but there are several indications that the Cupertino-based firm may launch a search engine soon. If this happens, it will definitely shake up the mobile search market.
Based on Apple’s numerous search engineer job descriptions, and the continued consolidation of web and app results in Spotlight Search, an Apple search engine will likely function as a highly personalized data hub. It will be similar to Google Assistant on Android, but different since it (initially) won’t have ads, will be completely private, and have significantly deeper integrations with the OS.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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