
Posted on Friday, August 28 2020 @ 20:07 CEST by Thomas De Maesschalck
Coywolf
speculates Apple may be working on its own search engine. At the moment, nothing is official yet, but there are several indications that the Cupertino-based firm may launch a search engine soon. If this happens, it will definitely shake up the mobile search market.
Based on Apple’s numerous search engineer job descriptions, and the continued consolidation of web and app results in Spotlight Search, an Apple search engine will likely function as a highly personalized data hub. It will be similar to Google Assistant on Android, but different since it (initially) won’t have ads, will be completely private, and have significantly deeper integrations with the OS.