The former Quadro and Tesla parts offers similar functionality, so by merging everything under a single NVIDIA brand the company will be able to communicate more clearly with its professional customers. One key element at play here is that the pro visualization and the compute markets have quickly become one and the same. The move will also allow NVIDIA to reduce the number of SKUs offered. You can read it over here.
One of the consequences of which has been that NVIDIA’s own messaging on what cards can do what tasks has become unfocused, never mind potentially confusing customers. If you need an actively-cooled desktop card for running neural network prototyping, for example, what card do you buy? Previously it was the Quadro card, despite the fact that it was a ProViz part. Similarly, the ex-Tesla V100 makes a great part for provisioning a virtual Quadro instance, even though it’s not a Quadro part. As a result, NVIDIA has opted to go the route of essentially merging their compute and ProViz hardware lineups in an effort to simplify their offerings.