Iris Xe MAX is intended for ultracompact laptops and is largely pitched or compute and media content creation capabilities (as gaming performance is very low). So basically, Intel wants you to see it as sort of a co-processor.
If you're interested in the card's performance, VideoCardz came across some figures from around the web. Basically, the IRIS Xe Max offers performance comparable to the NVIDIA GeForce GTX 1050 Mobile, GTX 970M, and MX 450 in 3DMark Time Spy and Fire Strike. The GeForce MX 450 is the most comparable model.
There also seem to be some driver issues yet, as the system crashed during the Time Spy benchmark run:
The Iris Xe MAX scores 1826 points in the 3DMark Time Spy test and 6611 points in 3DMark Fire Strike. These are likely the combined scores, and as explained by the reviewer, the scores do not represent the final performance of the graphics, as drivers were not working correctly (it crashed during Time Spy as shown in a video).Anyway, the Iris Xe MAX (aka DG1) isn't the most interesting product. It will be interesting to see what Intel can bring to the table with its Xe-HPG gaming GPUs. The first higher-end gaming products from Intel are expected in 2021.