GIGABYTE reveals Radeon RX 6800 XT AORUS MASTER for 899 USD (and two more)

Posted on Tuesday, December 15 2020 @ 11:01 CET by Thomas De Maesschalck
Gigabyte presented three custom-design Radeon RX 6800 series video cards. Pricing starts at $719 for the Radeon RX 6800 AORUS MASTER. There's a Radeon RX 6800 XT GAMING OC for $849 and the flagship model is the $899 Radeon RX 6800 XT AORUS MASTER. The latter costs $250 more than the official price of AMD's reference model.

The non-XT card costs $140 more than AMD's MSRP and the RX 6800 XT GAMING OC carries a $200 premium. VideoCardz has more details over here and concludes this is the first time an AMD board partner has publicly confirmed the high price of the custom-design cards.
So far no board partner had publicly confirmed the very high price of its custom series, usually, it was up to retailers or distributors to determine the pricing (if they had a chance to sell it anyway). It is actually kind of surprising to hear such high pricing directly from Gigabyte employees. It could mean that the official MSRP that they announced will be kept for a while. It also raises questions about whether AMD MSRP had any meaning in the first place.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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