The first "Made for You" product from Amazon is a form fitting t-shirt. Customers can choose between various color, sleeve length, fit, and neckline options. Furthermore, it's also possible to add a custom label that will be sewn along the neckline.
Besides helping customers to get better fitting clothes, technology like this could also reduce waste:
There was a time when it was only possible to get made-to-measure clothes at a tailor. But over the past decade, fashion brands have used technology to manufacture customized clothes at more affordable prices. On top of providing customers with exactly what they’re looking for, made-to-measure manufacturing could help cut down on the enormous waste generated by the fashion industry. Fashion companies are notorious for overproduction: They speculate about what styles will be popular months from now and estimate how much of each size to make. They assume that they’ll get these figures wrong and plan for a certain percentage of items to be heavily discounted or thrown out.Amazon isn't the first company to attempt this so it will be interesting to see if the concept takes off. Fast Company has more details about Made for You over here.