NVIDIA partners shunning GeForce RTX 3060 Ti for profitability reasons?

Posted on Tuesday, Mar 02 2021 @ 09:37 CET by Thomas De Maesschalck
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There is no beating around the bush, it's a terrible time if you want to buy a new video card. A lack of foundry capacity, shortages of critical components, the COVID-19 pandemic, higher shipping costs, trade wars, and cryptocurrency mining have all contributed to a situation where supply and demand are way out of whack.

For months now, it's been very hard to get your hands on video cards, at least not for a normal price. Based on comments from AMD and NVIDIA, as well as anonymous sources, it doesn't look like things are going to get better anytime soon. In fact, retail channel inventory will most likely get worse in the short term.

Last week, NVIDIA launched its GeForce RTX 3060, and tomorrow we'll see the launch of the AMD Radeon RX 6700 XT. Both cards were delayed due to a lack of sufficient supply. There are some rumors that the RX 6700 XT will get more decent availability, at least given the current market situation, but the card will set you back at least $500 for custom-design cards. Furthermore, it remains to be seen how many RX 6700 XT cards end up in the hands of miners. So far, we haven't heard anything from AMD about possible anti-mining algorithms for the Radeon video cards.

GeForce RTX 3060 Ti not profitable enough for AIBs?

The latest news of the day concerns the RTX 3060 Ti, which was launched in December 2020. Tweaktown picked up rumors that NVIDIA's add-in board (AIB) partners are not interested anymore in making a lot of RTX 3060 Ti cards. Allegedly, the production of the RTX 3060 Ti doesn't make a lot of sense in the current market climate, it's more profitable to use limited resources for the production of more profitable RTX 3070 models:
This is where the GeForce RTX 3070 is a better option for AIB partners as it is at least $100 more, and with these insane 2021 GPU prices the RTX 3070 is many hundreds of dollars more than the mid-range RTX 3060 Ti. In order for AIB partners to make money in these times, they're choosing to sell RTX 3070 graphics cards in order to make some profits versus selling at, or under cost RTX 3060 Ti cards.




About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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