Kingston ditches the HyperX in favor of FURY

Earlier this year, HP bought Kingston's HyperX brand for $425 million. At the time, Kingston said it would continue to use the HyperX branding for the gaming products it didn't sell to HP. The latter bought the rights to all the gaming peripherals, like mice, keyboards, and headsets. Kingston retained the right to use HyperX for the company's memory series. This is now coming to an end now as Kingston has decided to drop HyperX branding entirely.

Instead, Kingston's current and new gaming products will be rebranded to Kingston FURY. In the past, FURY was a subbrand of HyperX, but now it will be the Kingston gaming brand.

The new gaming modules from Kingston will have several different classes. The high-end parts will be known as Kingston FURY Renegade, while the cost-effective parts will be marketed as Kingston FURY Beast. There is also a Kingston FURY Impact brand, which will be utilized for SODIMM laptop memory.

In Q3 2021, Kingston will release its first DDR5 FURY memory moduleS.

Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced the name of its new high-performance, enthusiast and gaming brand: Kingston FURY. Building on the incredible success of the HyperX memory products, Kingston has rebranded its DRAM, flash and SSD gaming line into Kingston FURY, investing resources and knowledge from its core business to create the next generation of performance products. “

Kingston FURY continues the evolution of leading-edge, high-performance, enthusiast and gaming memory solutions from the largest independent memory manufacturer in the world, backed by three decades of Kingston engineering, testing, manufacturing and customer service expertise. The company’s leadership position in the DRAM industry demonstrates it has the passion, commitment and resources to make Kingston FURY the leading high-performance, enthusiast and gaming memory solution in the market.

The Kingston engineering expertise which is behind the numerous overclocking records and awards that the HyperX memory line has gathered since 2002 continues into the new era of high-performance DRAM and flash solutions. Behind the scenes, it has always been Kingston: Kingston engineering, Kingston manufacturing, Kingston testing and world-renowned Kingston customer service.

“We are extremely proud to debut the new Kingston FURY brand representing the highest-performing memory modules for PC enthusiasts and gamers,” said Craig Tilmont, Senior Director of Marketing, Kingston. “Kingston’s core strength and global leadership as a manufacturer of quality DRAM and flash solutions brings resources and enthusiasm to the brand and firmly demonstrates our dedication to both performance and reliability.”

Kingston will soon unveil its full line of Kingston FURY DDR4 and DDR3 offerings, and in Q4 will launch highly-anticipated DDR5 memory modules currently undergoing compatibility and qualification testing with motherboard vendors.

Kingston FURY will consist of the following product categories:

Kingston FURY Renegade: High-performance speeds and low latencies for insane performance. Top-of-the-line performance leader (in RGB and non-RGB) with DDR4 frequencies up to 5333MHz.

Kingston FURY Beast: Kingston’s popular enthusiast and gaming memory is the perfect high-performance, cost-effective upgrade (in DDR3 and DDR4 RGB and non-RGB), with speeds up to 3733MHz.

Kingston FURY Impact: Powerful SO-DIMM performance boost for laptops, NUCs and other small form-factor PCs (in DDR3 and DDR4) with speeds up to 3200MHz.

The name leverages the already popular FURY memory product category (established in 2014) and has earned the right to carry the torch, expanding the Kingston tradition of delivering high-performing and ultra-reliable DRAM in the market for PC enthusiasts and gamers. With Kingston’s commitment to gaming, the company will soon make global announcements of numerous esports teams joining the Kingston FURY team.