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ATI's Avivo and dual transmitter strategies

Posted on Sunday, October 16 2005 @ 07:31:23 CEST by

The Inq talked with one of ATI's directors about Avivo and their dual transmitter..
INQ What is the key strongpoint of AVIVO compared to competition?

CHENG: Avivo is a platform of technologies. Avivo is a set of technologies that seek to perfect video and display quality. All video & images must go through a series of steps to be displayed, any flaws or deficiencies in any of these steps means the video will degrade by the time it is displayed – video quality is very much determined by the weakest link…… ATI will systematically invest in each of these different steps to deliver the best available video quality by eliminating all the “weak links”. This time, we may have focused on HD H.264 decode and display capabilities of our new Radeons, we could very well launch new TV tuner, new mobile or new chipset technologies in the next Avivo refresh.
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