The Xbox 360 console has just been released and now Microsoft is getting ready for yet another push, this time into mobile phone games.
Until recently, Microsoft (MSFT) has licensed its successful titles, such as Halo, to specialized mobile-game publishers like In-Fusio, which churned out smaller, simpler versions of the games for cell phones. Advertisement
But Microsoft wants a bigger slice of the fast-growing market. Researcher In-Stat estimates that the mobile-game business is poised to leap from $203.8 million in 2004 to $1.8 billion by 2009. So during the first half of next year, the company will unveil a major mobile push, says Chris Early, studio manager for Microsoft Casual Games Group. Expect to see a lot of marketing buzz -- and yes, new mobile games, such as Hexic and Mozaki Blocks, for cell phones.