Until recently, Microsoft (MSFT) has licensed its successful titles, such as Halo, to specialized mobile-game publishers like In-Fusio, which churned out smaller, simpler versions of the games for cell phones. AdvertisementRead more over here.
But Microsoft wants a bigger slice of the fast-growing market. Researcher In-Stat estimates that the mobile-game business is poised to leap from $203.8 million in 2004 to $1.8 billion by 2009. So during the first half of next year, the company will unveil a major mobile push, says Chris Early, studio manager for Microsoft Casual Games Group. Expect to see a lot of marketing buzz -- and yes, new mobile games, such as Hexic and Mozaki Blocks, for cell phones.
Microsoft wants to score in mobile gaming
Posted on Friday, November 25 2005 @ 17:25 CET by Thomas De Maesschalck
The Xbox 360 console has just been released and now Microsoft is getting ready for yet another push, this time into mobile phone games.