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"Digital youth of today isn't prepared to pay for music anymore"

Posted on Tuesday, November 29 2005 @ 23:09:47 CET by

A new report from Jupiter Research suggests European consumers who download music from illegal filesharing services outnumber those using legal services three to one. They also warn that many young people don't want to pay for music anymore, something which may severely harm the music industry in the future.
Jupiter analyst Mark Mulligan said: "The digital youth of today are being brought up on a near limitless diet of free and disposable music from file-sharing networks.

"When these consumers age and increase spending power they should become key music buying consumers.

He added: "Unless the music industry can transition these consumers whilst they are young away from free consumption to paid music formats, be they digital or CDs, they may never develop music purchasing behaviour and the recording industry could suffer long-term harm."

The research suggests only five per cent of all internet consumers pay to download music while 15% share the music without paying. In the 15-24 year age group, 34% admitted to sharing music online without paying for it.
More info over at here.



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