AEG and NVIDIA's 'outreach programme' - What's it all about?

Posted on Sunday, Dec 04 2005 @ 16:44 CET by Thomas De Maesschalck
AEG, on behalf of NVIDIA, monitors a number of public hardware enthusiast communities and forums, seeking out some of the more well-respected members of these communities, those that they feel will hold sway among their peers when it comes to discussing product purchase decisions and the like.

These individuals are then approached regarding their interest in joining NVIDIA's community outreach programme. Those that register said interest are then provided with a free NVIDIA product (graphics cards generally speaking, although as NVIDIA has noted this campaign has been diversified into other product areas) in return for these users providing feedback to NVIDIA for the product they have been given, as well as hopefully evangelising the product to other members of their community. Thus, good word of mouth about the product is spread by a highly valued member of a community among his peers, who then take his sentiments on-board, spread them on to other communities, users, friends etc, and so on - The 'good news' spreads quickly, acting as a perfect form of viral marketing.. Read on over at Elite Bastards.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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