Google users are richer and more Net savvy

A new study has found Google users tend to be richer and more Internet savvy than those who primarily use other search engines such as MSN, Yahoo and AOL.

The longer people have been using the Internet, the more likely it is that Google will be their search engine of choice, according to a survey of 1,000 U.S. Internet users conducted by investment banking and research firm S.G. Cowen & Co. LLC.

Moreover, people whose primary search engine is Google are more likely to have household incomes above US$60,000 than people who use competing search engines, according to the survey, whose results S.G. Cowen published in a report Monday.

More details over here.