"AMD wants to change the way consumers experience digital entertainment in their home and on the go," said Iain Morris, senior vice president, Digital Consumer Media and Pervasive Computing, AMD. "Our vision for digital media is grounded in leveraging the strength and flexibility of the PC to empower consumers to enhance their entertainment experiences with personal, interactive applications, all without disrupting users' TV viewing experience."
AMD expects AMD LIVE! experiences to be at the forefront of the digital media evolution, powered by award-winning AMD Athlon 64 X2 dual-core processors for desktop PCs, as well as AMD dual-core mobile processors for notebook PCs. Powered by AMD64 technology and based on open standards, AMD LIVE! branded desktop and notebook PCs should deliver compelling digital entertainment solutions, driving the convergence of home entertainment and computing. With its distinct capability to store, access, and manage many forms of valued digital content, the extended PC can provide unmatched choice, control and levels of personalization.
Building on the tremendous success AMD has achieved with Media Center PCs, upcoming AMD LIVE! branded desktop and notebooks PCs with Microsoft Windows XP Media Center Edition 2005 and the forthcoming Windows Vista operating system will help provide great entertainment experiences for consumers.
"We're excited about AMD's recent momentum with Windows XP Media Center Edition 2005," said Mike Sievert, corporate vice president of Windows Product Management and Marketing at Microsoft Corp. "Consumers are responding to the combination of powerful AMD64 technology, Media Center PCs and the Xbox 360 system, enabling them to enjoy digital entertainment throughout their homes, and this will help to pave the way for the success of AMD LIVE!."
AMD LIVE! will help transform consumer entertainment from "2 foot" PC interactive experiences into true "10 foot" extended PC entertainment experiences. With an AMD LIVE! branded desktop or notebook PC, consumers should be able to extend their PC to stream music through their entertainment center, view and share photos on the TV, burn recorded TV shows, videos, music and pictures to a DVD or CD, or transfer this same content to a notebook, MP3, portable media player or PDA.