Intel to drop Pentium brand

Posted on Monday, January 16 2006 @ 9:15 CET by Thomas De Maesschalck
TG Daily heard Intel has decided to get rid of the Pentium brand. The chip giant has used the Pentium brand since 1993 and according to the site Intel will drop the brand without a major announcement. They will simply transition to processor names such as Intel D920, without introducing a new brand.
According to Krewell, the processor is becoming less important in Intel's product line-up: "Intel downplays the processor brand. The spotlight is on platforms such as Centrino," he said. He expects that the loss of Pentium will have a financial, impact, but believes that it will not large enough to hurt Intel: "They can throw an amazing amount of cash at branding as soon as a new product is announced."
More details over here.

Loading Comments