NVIDIA has replaced the GeForce 6200 TurboCache with the GeForce 7300 GS. For under $100, the card delivers H.264 hardware acceleration up to 1080p - ideal for low-noise HTPCs, as well as gaming at 1280x1024. We get the lowdown on the technology and talk to NVIDIA about its plans.
"It's called the 'halo effect': make a lot of noise about a highly desirable, range-topping product and get customers interested. It doesn't matter than 99% of them go home with a lesser model - there is usually a greater profit margin in the low and mid-range products than the top-of-the-range. Capture their hearts with the 2.0 litre turbo Focus RS and they go home with the 1.4 litre and some free floor matts, happy that their new car looks a bit like the one zooming around snow-laden forests in the World Rally Championship."