Google kills BMW.de

Posted on Monday, Feb 06 2006 @ 22:13 CET by Thomas De Maesschalck
Google has entirely removed the German website of BMW for breaching its guidelines.

The reason for this ban is because BMW's German website used blackhat tricks to manipulate search engine results.
BMW admitted using so-called "doorway pages" to boost search rankings, but denied any attempt to mislead users.

BMW's activities were revealed in a blog by Google software engineer Matt Cutts. BMW's German website, which is heavily reliant on javascript code unsearchable by Google, used text-heavy pages liberally sprinkled with key words to attract the attention of Google's indexing system.
More details at BBC.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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