Motorola and Microsoft announced a collaboration to
integrate Microsoft's Windows Media technologies on a number of Motorola's
music handsets, which will allow users to access content from the broadest
selection of online music stores from around the world.
Motorola's music handsets will add support for Windows Media Digital
Rights Management (DRM), Windows Media Audio (WMA), the enhanced Windows Media
Audio Pro codec and Media Transfer Protocol (MTP). These technologies will
give consumers the maximum flexibility and options when purchasing and playing
back their digital music.
Forthcoming Motorola music handsets will enable seamless connectivity to
Windows-based PCs via the USB 2.0 high-speed protocol. By supporting MTP,
Windows Media Player will automatically recognize Motorola handsets and enable
users to quickly and easily sync their music from their PC to their phone.
Music acquired from any pay-per-download or subscription store using Windows
Media technology will transfer and playback on Motorola handsets.
In addition to making Motorola handsets interoperable with PCs, Motorola
and Microsoft plan to provide mobile handset offerings that are tailored for
discovering and acquiring music over an operator's 3G network. Incorporating
the efficient encoding capabilities of the WMA Pro codec, this rich music
offering will provide operators with handsets optimized for efficient music
downloads* over a 3G network. Consumers will also benefit from quick and easy
access to high quality music on the go.
Motorola began shipping Microsoft technologies on select handsets in 2005,
and plans to offer Windows Media-enabled music experiences on multiple
handsets worldwide in the second half of 2006. Support for over-the-air
delivery capabilities and WMA Pro is expected to follow suit in 2007.