Seagate today announced the
newest member of its diverse CE product portfolio, the Seagate ST1.3 Series
12GB 1-inch hard drive. With a footprint 23% smaller, 50% more storage
capacity, and 30% less power consumption than Seagate's current 1-inch hard
drive, the ST1.3 Series also offers a new optional drop sensor for increased
robustness, delivering the features most requested by handheld device
manufacturers. The ST1.3 Series hard drive is Seagate's second hard drive with
perpendicular recording and the company's first drive utilizing perpendicular
technology in the 1-inch category.
By offering a whopping 12GB of storage in a smaller footprint, the ST1.3
Series hard drive is a powerful solution for increasingly sophisticated media
devices such as digital audio players, portable media players, and mobile
phones. According to IDC, the worldwide mobile phone market is expected to
grow 7% in 2006 to 857.9 million units. IDC forecasts that the worldwide
converged mobile device market will reach 181 million units by the end of
2009(1) and worldwide portable multimedia player shipments are expected to
grow at a compound annual growth rate of 95% between 2005-2009.
The new ST1.3 Series hard drive delivers new features specifically
targeted at mobile media consumers. The drive's new size, 40x30x5 mm, allows
for more streamlined media players product designs and fits nicely into
current clamshell and candy-bar style mobile handsets. As part of its G-Force
Protection feature set enabling skip-free, reliable media storage and
playback, Seagate also includes an optional drop sensor. This will increase
operational shock resistance 33% up to 2000Gs, enabling the drive to survive a
1.5-meter drop onto hard concrete or ceramic surfaces when properly mounted in
a handheld device. The ST1.3 Series hard drive also delivers 30% greater power
efficiency than previous models, enabling system designers and manufacturers
greater choice in power supplies and system power-on hours.
Additionally, Seagate's unique Design Service Centers (DSC) provide dedicated design and integration support to help mobile device designers and manufacturers create
innovative new consumer electronics products. DSC offers a variety of testing,
integration and mechanical analysis services, to help customers design,
innovate and deliver a new world of hard drive-capable entertainment.
The Seagate ST1.3 Series will begin shipping in the third calendar quarter