Amazon is world's biggest online retailer and they have plans to move into the digital music market. According to Wall Street Journal the company is in talks with the four global music companies about a new music service with a couple of features designed to set it apart.
Among them: Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs, not unlike mobile phones that are included with subscription plans as part of the deal.
Music executives privately welcome Amazon's plans, which they see as one of the only credible challenges to Apple's hegemony in both digital music and portable players. Now the question is whether Amazon's massive customer base is enough to offset a long delay in entering the online music business.
More details about Amazon's upcoming music plans can be read at WSJ. The service may be launched as soon as this summer.