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BBC makes YouTube deal with Google
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Posted on Saturday, March 03 2007 @ 02:50:53 CET by Thomas De Maesschalck |
BBC made a deal with Google to provide content to YouTube. The deal includes content from BBC, BBC Worldwide and BBC News.The BBC hopes that the deal will help it reach YouTube's monthly audience of more than 70 million users and drive extra traffic to its own website.
The corporation will also get a share of the advertising revenue generated by traffic to the new YouTube channels.
The deal with Google - non-exclusive and set to run for several years - will establish three different YouTube services.
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