Samsung and Micron to focus on European DRAM market

Posted on February 25, 2008 - 04:11 CET by Thomas De Maesschalck

DigiTimes reports Micron and Samsung will shift focus to the European DRAM market in light of concerns about weak demand from US consumers:

Marketers observe that both Micron and Samsung have started shifting their DRAM marketing focus to Europe in 2008. Both companies made the change as worries about the weak economy in the US market still exist. Although Qimonda is expected to see aggravated price competition pressure from Micron and Samsung, the higher reputation that it enjoys in the region should help the company maintain its competitive edge, the marketers commented.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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Samsung and Micron to focus on European DRAM market

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