DVD to remain market leader on PCs until 2012

Posted on May 19, 2008 - 00:05 CEST by Thomas De Maesschalck

Research firm IDC believes DVD will remain the primary optical storage media on the PC market until 2012.

“DVD burners will remain the bread-and-butter business for ODD vendors. Despite Blu-ray’s win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest,” said Wolfgang Schlichting, research director, Removable Storage at IDC.

Still, as the PC market’s adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.

DVD burners continue their race to become a commodity market. Aggressive volume manufacturers will continue to drive down the price, pushing technology leaders out of the mainstream optical disc drive market.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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DVD to remain market leader on PCs until 2012

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