Research firm IDC believes DVD will remain the primary optical storage media on the PC market until 2012.
“DVD burners will remain the bread-and-butter business for ODD vendors. Despite Blu-ray’s win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008 because of their high price and only moderate consumer interest,” said Wolfgang Schlichting, research director, Removable Storage at IDC.
Still, as the PC market’s adoption of DVD burners becomes saturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.
DVD burners continue their race to become a commodity market. Aggressive volume manufacturers will continue to drive down the price, pushing technology leaders out of the mainstream optical disc drive market.