100 million second hand games traded annualy in US

Posted on Saturday, July 04 2009 @ 12:10 CEST by Thomas De Maesschalck
A new report by Wedbush Morgan claims the number of second hand games sales in the US has reached around 100 million units, accounting for one third of all games sold every year.

The estimated revenue of the used games market is $2 billion, but according to the report these sales have little influence on the sales of new games.
"The vast majority of used games are not traded in until the original new game purchaser has finished playing - more than two months after a new game is released - typically well beyond the window for a full retail priced new game sale," said analyst Michael Pachter.

According to Pachter, the commonly held perception that retailers such as GameStop are 'pushing' used games on customers prepared to buy new ones is largely untrue and that, on the contrary, used game sales are benefiting new games sales by providing currency to gamers with less disposable income to purchase additional games.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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