MSI notebook unit to focus on gaming models

Posted on January 13, 2012 - 21:50 CET by Thomas De Maesschalck

MSI senior vice president Henry Lu announced the company's notebook business is now focused on gaming models because these systems are more profitable:

Sources from the notebook industry pointed out that MSI's notebook shipments in 2011 decreased by at least 60% from 2010, while its all-in-one PC shipments in 2011 were also 70% below its original target, causing MSI to start reconsidering its personnel and product line up strategies.

Compared to the notebook business, MSI's motherboard business continues to perform steadily, while its graphics card business also seeing improvements in both shipment volume and ASPs, with ASPs even having a chance to break US$100, an increase of about 10%.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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MSI notebook unit to focus on gaming models

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