ASUS and Gigabyte capture more marketshare in motherboard market

The PC market has been shrinking for a while and this is putting most motherboard makers in a difficult position. Together, Asustek and Gigabyte account for more than half of global motherboard shipments and the two firms also have a major marketshare in the higher-margin high-end motherboard segments.

While the two firm's overall shipments are down versus 2015, DigiTimes reports Gigabyte and ASUS did manage to capture more marketshare from the smaller players in the motherboard market. Gigabyte is expected to ship 16.1 million to 16.5 million motherboards this year, down from 17 million units in 2015, while Asustek is expected to ship 17 million to 17.5 million motherboards in 2016.

The third biggest motherboard maker is MSI and the site believes MSI's increasing brand recognition in the gaming laptop market will help it to boost motherboard shipments in 2017. However, MSI remains at a distant third position with sales that are expected to lag the top-2 vendors by over 10 million units.