DCRP takes a look at Kodak's five megapixel EasyShare V550 which features 3x optical zoom. Here's a short snippet from their review:

The EasyShare V550 ($400) and it's sibling, the V530 ($350), mark Kodak's entry into the "stylish and compact" category. I suppose you could throw the EasyShare ONE into the mix, but it still not shipped as of this writing, and it's going to be on the expensive side. Both of the V-series cameras have a 5 Megapixel CCD, 3X zoom lens, AF-assist lamp, and a VGA movie mode. The V530 has a 2.0" LCD display and no optical viewfinder while the V550 has a 2.5" screen and an optical viewfinder. The V530 comes in your choice of four colors -- pink, red, black, and silver -- while the V550 comes in only two: silver and black. The V530 is a little smaller, as well.



Link: DCResource